Will Townsend is a great man and a good friend. Information gives him profit. Not sure where he sampled his Shorthorn genetics from, but if you see in the article, they just aren’t kicking it for him. Are you using the technology available through the sire summary (EPD database) to make Shorthorns in order to meet his demands? Are you ready to catch up with other breeds or just trade Shorthorns amongst your friends? Shorthorns have a place in the beef industry. Who doesn’t need more Maternal Heterosis, Maternal Calving Ease, Docility, Marbling, and Yield Grade?
The main point of sharing this article is that Will made a difference in his herd and improved his bottom line by using the proven science of genetic evaluation. We apply many of his same principles at BSG and our cow herd has improved exponentially from the old days. Long gone are the days where we made decisions based on shiny pop-culture ads in the Shorthorn Country or the most popular fluffy bulls on the scene. Today, for BSG, it’s about profit.