BREED for PROFIT

– Luke Bowman

“If you want to be profitable, and therefore sustainable in the seedstock business, you need to understand that ‘maternal’ is a function, an action…. not a look.”

“When you cease to be industry relevant, it’s all just a social club.”

-- Deb Norton, Topeka, KS

“BSG has consistently demonstrated a superiority in the cattle they produce to marble and garnish premiums on the rail that very few can compete with. These advantages have been well documented in multiple ASA trials over the years.”

-- Dr. Rick Leone, Past ASA President, Peak View Ranch

“Greatness is not a function of circumstance. Greatness, it turns out, is largely a matter of conscious choice, and discipline.”

- Jim Collins, Good to Great

“The data is only as good as the people who submit it.”

- Phil Bowman

Industry Driven. Shorthorn Focused.

THE PILLARS OF BSG

Working Class Enterprise

Our cattle have to earn their right to stay at BSG, just like they do for our customers. We don’t pamper them, we challenge them. Our barns, working facilities and pastures are all part of a working-class operation built to mirror the realities of commercial beef production. Every cow in Greens Fork is here to prove the same thing: that the Shorthorn breed can deliver real-world profitability. We design and develop genetics that thrive under pressure, because we believe a better, more modern Shorthorn is built different than the breed’s status quo.

Durable Seedstock

At BSG, durability isn’t a buzzword, but a promise. Our cows calve on time, breed back quick, and thrive whether they’re in registered programs or rugged commercial settings. Our bulls don’t melt when the work starts, because we don’t raise them soft for the sale ring; we raise them to last. The BSG prefix doesn’t stand for promotion, commotion, or emotion. It stands for long-term value, built for cattlemen who expect their seedstock to work, hold up, and breed a more profitable generation than the last. That’s the kind we’re committed to delivering.

Data Driven Decisions

Breeder hype and emotional bias don’t drive our breeding decisions, but instead data does. We lean all the way into science by using genomics, EPDs, and economic selection $indexes to stack the deck in favor of sustainable profit for our customers. Through the power of International Genetic Solutions’ EPDs and our own in-house tools like $Durham, we take the guesswork out of genetic progress. If it’s not measurable, it’s not manageable and we’re here to help you make smarter breeding decisions that will move your herd forward for years to come.

Serious Standards

South of Greens Fork, good looks alone doesn’t cut it. Pretty is as pretty does. The beef industry demands more, and so do we. That’s why our standards are high, our inventory numbers stay low, and only the right stock wear the BSG brand. We’re not chasing volume moved. We’re committed to offering elite Shorthorns that meet strict maternal and performance expectations. If a bull doesn’t measure up somewhere, he doesn’t make the cut. And if we’re short on inventory, we’ll still help you find the right kind. That’s because your program deserves genetics that deliver.

The Maternal Engine

The modern Shorthorn cow is the engine that drives everything we do. Fertility, longevity, udder quality, structural soundness… these traits aren’t ignored just because we talk about data more than most; they’re the foundation of any cattle enterprise profitability. At BSG, we’ve spent decades building cow families that run smooth, efficient, and for the long haul. Maternal function isn’t a trend to us; it’s the powertrain behind our generational success. If the cow doesn’t work, nothing else does. That’s why our cow herd is our backbone.

Genetic Integrity

At BSG, genetic integrity means more than DNA verified pedigrees. It’s about breeding cattle with the very best proven science to garner greater EPD accuracy and in turn a better understanding of these value-generating traits. Every mating decision we make is anchored in critical selection with reliable data for predictable results. We refuse to shortcut the process with fads or temporary trends. Our sires and cow families are proven, predictable, and purpose-built. That’s how you build cattle that work and that’s how you build trust with the people who invest in them.

Industry Leadership & Education

Progress in the life comes people sharing what they know and staying eager enough to keep learning. BSG is proud to have contributed to the ASA’s genetic improvement projects over the years and is glad to share the benefits of the genetic selection tool we developed and depend on, the $Durham index. Whether we’re speaking with university level animal breeding experts or walking through the pastures with a young stockman, we know knowledge multiplies when it’s shared and discussed. That’s how we serve the industry not only as breeders, but as advocates for breed improvement.

Profit by Design

There’s no secret to building profitable cattle; it takes clear goals, disciplined selection, and a focus on the traits that generate profit for the commercial industry. At BSG, every cow family and sire we use is selected with one purpose: to make our customers more money with fewer headaches. Maternal performance isn’t based in look or luck, it’s built from the ground up. “Profit by Design” isn’t just a tagline; it’s how we operate, and it’s written into every pedigree that carries the BSG prefix.

What Beef Industry Leaders Have to Say...

“BSG sets the standard in the Shorthorn breed for genetic improvement. Where else can a Shorthorn enthusiast go to find more practical, real-world data? For several years Phil and his crew have gathered anything from standard performance info, to kill sheets, and ultrasound data. More recently they have incorporated the use of genomics, and composite breeding; they have essentially taken the guesswork out for any potential customers. All the while, one thing has never wavered…QUALITY! Come see for yourself where form follows function.”

Wes Wise - Wise Shorthorns

“We are located in Central Florida raising both purebred and commercial cattle. I recognize the importance of sourcing outside genetics from seedstock producers that have a true understanding of the BEEF Industry. The Bowman’s were referred to me by a feedlot manager that fed their cattle multiple years and experience phenomenal results. I was very pleased to find they weren’t just breeding for feedlot performance, but also moderately framed, structurally correct, maternally oriented cattle that seem to thrive in a challenging Florida environment.”

Henry Kempfer - Kempfer Cattle Co.

“Successful breeding programs make the most of the next generation. Breeding superior genetics takes planning, disciplined selection, the use of relevant technology and time. It takes time and commitment to stack generations of cattle that excel important economically relevant traits. Bowman Superior Genetics has made this commitment and in doing so have created genetics that have relevance in all segments of the beef industry.”

Bryce Schumann - Former CEO, American Angus Association

“It was great to have an opportunity to go through the Bowman Superior Genetics cow herd; an impressive program! I was most impressed with the uniformity and consistency of the cattle. It wouldn’t matter what color the breed, the cows are the right kind to work in any environment and have a positive impact on the beef industry.”

Rance Long - Owner, Rance Long Marketing Distinguished Angus Sale Manager

“The Shorthorn breed as tremendous potential to contribute to the commercial beef industry. To do so, they must be objectively described genetically in large equal opportunity contemporary groups; have an abundance of convenience traits such as calving ease and shedding early and completely; and have feeder calf market desired color patterns. Unfortunately, there are too few herds producing this type of Shorthorn to meet demands. Bowman Superior Genetics is one the leading herds breeding performance-oriented Shorthorns that check all the boxes to have a very positive impact on the commercial beef industry.”

Dr. Bob Hough - Retired CEO, Red Angus Association of America Co-Author, Shorthorn and the American Cattle Industry

“Breeding good commercially acceptable Shorthorn cattle is not easy—But BSG has done it. From the time they purchased their first Shorthorn cows from my dad, BSG has paid attention to objective data and used all the information available—and if the data wasn’t available, they measured and collected their own in order to learn more about their cows.

Phil and Luke traveled lots of miles to locate genetics to improve their cattle. They found better cattle with unique pedigrees—and so did the breed. They cattle generated by BSG over the past decades have worked in Greens Fork, IN and for their customers throughout the U.S. The cows are good—but the people are better—and the best crop Phil and Linda raised were three good kids who have a love for agriculture and the Shorthorn breed.”

Brian House - Vice President, Select Sires Beef

“Always promoting progress is part of the reason that Bowman Superior Genetic are known and respected not only in the US, but around the world. Newer technologies too, like 100% herd DNA enhancement, faster generational turnover to ensure greater progress are combined with the time-tested practices like collecting carcass data on every sire used and developing bulls and females on a non-starch diet in order to avoid masking non-useful genetics with feed and management, are all part of the commercial business targeted program here.

So, whether you are searching for some of the world’s most consistent and highest profit Shorthorn genetics or are considering some of the designed composite products in the future of the Bowman program, I am confident you will appreciate the commitment to customers and the commitment to the future these folks put to plan each year and for each new generation.”

Marty Ropp - Allied Genetic Resources