March 2026

No matter our breeding goals or marketing philosophies, every Shorthorn breeder in America is fighting the same fight, believe it or not. We ALL to restore this great breed to the level of relevance and respect it once commanded. Decades ago, the Shorthorn was the most influential beef breed in the world. Today, traces of…

As ag economists forecast into 2026 and beyond, the cattle industry will continue to be challenged by harsh economic forces like rising input costs, tighter margins, and the scarcity of quality replacement females. It’s really going to test the sustainability of many beef herds nation-wide. Knowing this already, above average maternal traits will no longer…