“The Shorthorn breed as tremendous potential to contribute to the commercial beef industry. To do so, they must be objectively described genetically in large equal opportunity contemporary groups; have an abundance of convenience traits such as calving ease and shedding early and completely; and have feeder calf market desired color patterns. Unfortunately, there are too few herds producing this type of Shorthorn to meet demands. Bowman Superior Genetics is one the leading herds breeding performance-oriented Shorthorns that check all the boxes to have a very positive impact on the commercial beef industry.”